If you had asked me 10 years ago if LinkedIn would be the place to generate leads and find qualified clients for your small business, I would have looked at you sideways. LinkedIn is a boring, stodgy, platform used for recruiters, HR professionals and people looking for new opportunities in the corporate world… right?!
Eh, actually… it’s misunderstood and completely underutilized! For the past 8 years, I’ve been in sales working with, pursuing key contacts, and building the right relationships at Fortune 500 companies - leveraging LinkedIn the entire time.
I know what companies are looking for and I know how LinkedIn works. While you might feel it’s “too corporate” or for “old guys in suits”, LinkedIn has become a “secret weapon” of a platform with users ready to learn from YOU and ready to buy.